by Christian Duque

This article isn’t as much about Flex Lewis retiring, as it’s about the failure of two bodybuilding divisions that are essentially separate from one and other. When the news hit that The Welsh Dragon was hanging them up, it sent shockwaves throughout the fitness industry, but it went beyond that. Unlike the current Open Mr. Olympia, Lewis did a fantastic job as the #1 guy in his division. He traveled the world extensively, going to meet-and-greets, huge expos, in-store appearances and posing seminars.
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by Christian Duque

When it was all said and done the man, the myth, the legend Blessing Awodibu emerged victorious. This win was special for a variety of reasons. For starters, a great many people in the industry and more specifically in the media see Irish bodybuilders as a combination of media fanfare, marketing genius and a good physique to boot. His look and muscles often play second fiddle to his over-the-top personality. That’s not a bad thing though.
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by Christian Duque & co-written/edited by Robert DiMaggio

When it comes to shot callers, major players, and O.G.’s in the fitness industry you can’t be more real and more legit than Robert DiMaggio. I’ve known Robert since 2010 and as of 2011 IronMag Labs was sponsoring my site Strength Addicts. That relationship was put on hiatus for a of couple years due to a certain gentleman named Aaron Singerman. Nonetheless, our friendship has always been ironclad and I’ve worked in a variety of capacities from IronMag Labs marketing director focusing on social media and content creation, to a staff writer for IronMagazine, and recently considered to run the IronMag Labs affiliate program. (still pending)
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by Christian Duque

The Mutant, NIck Walker has always been said to be a future Mr. Olympia. He joins the likes of guys from Justin Compton to Kevin Levrone. He’s in good company, but how many pundits truly believe he could pull off the unthinkable, bypassing Curry, Choopan, Bonac and rising stars like Hunter Labrada, by storm? To be honest, that’s few too many what-ifs for me, but for a lot of people, the chances of Ramy losing the title to a larger-than-life Walker, are credible. At the end of the day, these are just opinions – theirs as much as mine; however, I’m the guy writing the article so lets get to it.
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After jumping out of a window trying to commit suicide and being in a coma…
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by Christian Duque

More and more supplement companies are looking to a whole new demographic in the fitness segment with regards to ad campaigns, marketing directions, and even in terms of sponsored athletes and brand ambassadors. The reason why is simple, countless individuals are discovering health and fitness much later in life than before. You have ladies and gentlemen that are well into their 30’s, 40’s, and 50’s that have always wanted to get stronger, leaner, and increase their physical activity.
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