YOU BLEW YOUR PLAN AND GAINED YOUR WEIGHT BACK – NOW WHAT?

by Matt Weik

How many times have you tried losing weight only to blow your plan and gain all of your weight back? Probably more times than you care to remember, right? You’re not alone, and it can be incredibly frustrating. But here’s the thing… Where most people go sideways is that they allow their frustration to send them down the rabbit hole, and then they never pop back up. They get set in an unhealthy route and never seem to snap out of it. As the months go by, they keep gaining more and more weight.
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10 INGREDIENTS TO IMPROVE LIBIDO IN MEN AND WOMEN

by Matt Weik

With the stigma surrounding the lack of sexual appetite that people are suffering from, many products have begun to flood the market, touting they’ll have you humping like rabbits in no time. However, people have often opted for natural substances over synthetic ones when it comes to helping improve libido.
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THE SOURCE OF YOUR MACROS MATTERS WHEN LOOKING TO IMPROVE YOUR HEALTH

by Matt Weik

There are many people following the flexible dieting plan or the very commonly referred to IIFYM plan (if it fits your macros). Maybe you’re currently using it to improve your health?
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YOUR IMPACT ON THE FITNESS COMMUNITY IS ULTIMATELY YOUR LEGACY

by Matt Weik

Who would have thought that in the span of a couple of years, we would be looking back on some of the biggest losses our industry and the fitness community has experienced? We’ve lost icons like Franco Columbu, Rich Piana, Luke Sandow, Matt Porter, George Peterson, John Meadows, and Dallas McCarver, to name a few (there are more and no disrespect to those not named). The amazing part that comes from such sadness is the legacy all of these individuals have left behind.
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BOB CICHERILLO – THE VOICE OF THE MR. OLYMPIA JUDGES?

by Christian Duque

Bob Cicherillo is one of the most recognizable figures in fitness. He was a pioneer of bodybuilding radio, is a professional bodybuilder, and promoter. He’s also been on television, from commercials to movies, and has served as Athletes Rob for many, many years. Perhaps his biggest claim to fame, however, has been as emcee of the Mr. Olympia.
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A DIFFERENT APPROACH ON HOW TO USE INFLUENCERS IN THE SUPPLEMENT INDUSTRY

by Matt Weik

If you scroll through your social media accounts, you will more than likely stumble across quite a few “influencers” who are out there pushing their discount code to “save you a ton of money” on your supplements. That may be great for the consumer, but how does this all affect a supplement company? Leveraging influencers and brand ambassadors can be extremely advantageous, but it can also cause quite a bit of concern. Let’s discuss a few things that should be thought about.
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HOW ACCURATE IS BMI AND DOES IT EVEN REALLY MATTER?

by Matt Weik

BMI or Body Mass Index is the standard tool for health assessment used in most healthcare facilities these days. While this “tool” is used by most doctors these days, a large percentage of doctors don’t even speak with their patients on how to improve their score, things they need to change in their lifestyle, how to exercise properly, or even what they should change with their diet.
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BRANDON CURRY – 2021 UNCROWNED MR. OLYMPIA

by Christian Duque

Bodybuilding is a sport about aesthetics and proportions. That’s what it started out as, that’s the main draw today, and that’s what it’s going to be all about 50 years from now. Competitors – at all levels – want to improve, they want to do what the judges tell them, so they can move up the rankings. Whether you’re a level 1 amateur, nationally-qualified, or vying for your pro card – it doesn’t matter. If you’re already a pro, if you’re placing Top 5 at pro shows, or if you’re the elite of the elite, battling it out with the other best people in the world, so that you can win the Olympia.
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IS THE KETO DIET THE RIGHT PLAN FOR ELITE ATHLETES?

by Matt Weik

The ketogenic diet is a hot topic in the realm of diets these days, especially for those looking to lose weight and drop body fat. As made popular by celebrities, those following a keto diet implement a low-carbohydrate, high-fat diet that goes against nearly every traditional nutrition requirement for athletes.
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NICK WALKER – BACKING UP THE HYPE!

by Christian Duque

Nick “The Mutant” Walker will be the People’s Champion; the vote itself will be just a formality. The fact is, it’s been a year since the much-hyped amateur earned professional status in a tent in Pittsburgh. I say that with the utmost respect to the North American Championships, but the reality is, the fact that contest even happened, was a godsend. In reality, whether it happened at the Sheraton, a tent, or in a parking lot, Nick Walker planned on getting on the stage, planned on earning his card, and planned on winning it all. And guess what, that’s exactly what happened.
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