Should The Bodybuilding Industry Put More Focus Into Marketing?
I was listening to a video put out by Gary Vaynerchuk the other day and he said something that immediately made me think about the bodybuilding industry. He said that MLB destroyed their viewership and that Mike Trout could walk into a room and no one would know who he is. Man, that’s super powerful. The best baseball player in the game right now and not a single soul (including me) would know him from anyone else in a room if he walked in. That would never happen with someone like Michael Jordan. Jordan could walk by Stevie Wonder, not say a word, and Stevie would say, “What’s up, Mike?” Why? Because brands marketed the heck out of him and everyone knew him. The NBA had no issue putting his face anywhere and everywhere they could to utilize his personal brand.
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I was listening to a video put out by Gary Vaynerchuk the other day and he said something that immediately made me think about the bodybuilding industry. He said that MLB destroyed their viewership and that Mike Trout could walk into a room and no one would know who he is. Man, that’s super powerful. The best baseball player in the game right now and not a single soul (including me) would know him from anyone else in a room if he walked in. That would never happen with someone like Michael Jordan. Jordan could walk by Stevie Wonder, not say a word, and Stevie would say, “What’s up, Mike?” Why? Because brands marketed the heck out of him and everyone knew him. The NBA had no issue putting his face anywhere and everywhere they could to utilize his personal brand.
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