Dymatize sold to Post Foods for $380 Million
by Anthony Roberts on Dec 9, 2013
Post Foods, who you probably just know as “Post”, have recently purchased Dymatize for $380MM. According to Post, Dymatize had net sales of $146 million and adjusted EBITDA of $23 million, for the nine months ended September 30, 2013. Dymatize makes…uhh…I have no idea. I don’t use it and I don’t know anybody who uses it. I’ve always looked at them similarly to Optimum Nutrition, i.e. a commodity (whey, aminos, etc…) firm with little innovation of interesting products. Post makes some vaguely healthy breakfast cereals like Grape Nuts (which contain neither grapes nor nuts) and Raisin Bran (which contains both raisins and bran) plus some shredded wheat based stuff. They also make Fruity Pebbles Xtreme (it’s pretty xtreme for a breakfast cereal featuring cartoon characters that nobody under 30 can identify).
by Anthony Roberts on Dec 9, 2013
Post Foods, who you probably just know as “Post”, have recently purchased Dymatize for $380MM. According to Post, Dymatize had net sales of $146 million and adjusted EBITDA of $23 million, for the nine months ended September 30, 2013. Dymatize makes…uhh…I have no idea. I don’t use it and I don’t know anybody who uses it. I’ve always looked at them similarly to Optimum Nutrition, i.e. a commodity (whey, aminos, etc…) firm with little innovation of interesting products. Post makes some vaguely healthy breakfast cereals like Grape Nuts (which contain neither grapes nor nuts) and Raisin Bran (which contains both raisins and bran) plus some shredded wheat based stuff. They also make Fruity Pebbles Xtreme (it’s pretty xtreme for a breakfast cereal featuring cartoon characters that nobody under 30 can identify).