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You Risk it All When You Have Athletes as the Face of Your Brand

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by Matt Weik Sponsored athletes and endorsements are commonplace in our fitness and supplement industry. They can help get your brand out in front of a target audience by using an athlete’s name, face, and celebrity status. While it might make sense to use that athlete as the face of your brand, you’re ultimately playing … Continue reading "You Risk it All When You Have Athletes as the Face of Your Brand"
 
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