by Matt Weik
It’s no secret that American’s love their stimulants, some more than others. But, one thing is for certain, the energy drink category seems to be forever growing. With new brands popping up left and right, it’s saturating the market, yet not really changing the landscape as a whole to the point where it’s even putting a ding in big brands’ armor. One brand in particular, Atlanta-based KILL CLIFF is being looked at carefully and investors are chomping at the bit to get the brand in their crosshairs. While not exactly an energy drink, it stands next to some of the biggest brands in the market.