by Christian Duque
In just under a week, the 2018 NPC North American Championships will host the best amateur athletes from all over the world. Originally, the contest would bring the best amateur athletes from the United States, Canada, and Mexico, but as of 2018, all countries are welcome! This is huge news!! For years, I’ve interviewed and spoken with athletes from Mexico and Canada, who marked their calendars and made sure to make the trek each year to this amazing contest. For many, winning this competition was the way in which to earn their coveted IFBB Pro Card – this is the show where they wanted to go pro – and there’s a reason for that.
by Matt Weik
I’m torn on this topic, as I feel there will always be a place for retail brands to live. Consumers still enjoy going to stores, touching and feeling products, and speaking with the workers to find out more about a product. On the flipside, there’s a growing number of consumers who only shop online and refuse to step foot in a retailer to purchase anything. With this being said, can online-only brands slowly take over the market by creating their own community?