Is Selling Protein Powder Worth It?
by Christian Duque
Protein powder is the foundation of every supplement company – or is it? Why not start this article by questioning one of the most basic premises in our industry? Customers love protein, they swear by it, and everyone wants to have their own brand, with all its flashy labels, and all the fun that comes with bragging about which brand, flavor, and type you like. There’s whey protein – splitting off into concentrates, isolates, and hydrolysates. There’s casein – which some believe is garbage and others believe to be “time released”; then there’s egg. Old school guys love egg protein – real old school guys love milk & egg protein. Vegans have their own split.