by Matt Weik
I don’t have any insider information (I wish I did), but I have a feeling 2019 is going to be the year where everyone starts thinking outside of the box when it comes to new ways to sell protein snack “supplements.” What do I mean when I say protein snack? I’m talking about snack items that Americans consume regularly, only with additional protein added to them. We’ve seen the movement start a few years ago but 2018 is when more and more brands started adding items such as a protein snack to their portfolio. Some of the products are innovative while some brands do what they always do and that’s copycat something another brand launches.