by Matt Weik
Sponsored athletes and endorsements are commonplace in our fitness and supplement industry. They can help get your brand out in front of a target audience by using an athlete’s name, face, and celebrity status. While it might make sense to use that athlete as the face of your brand, you’re ultimately playing with fire and the life of your brand could be put in jeopardy.
by Josh Hodnik
Throughout the years, people have always worried about newer technologies. There is always a fear that somehow newer technologies may come back to backfire on us. This concern was voiced over the development of the printing press back in the 16th Century. Fast forward to today, and you have some of the same fears with today’s advancements, and one of those being social media. I am all for taking advantage of what technology has to offer, if the downside doesn’t outweigh the benefits.