Day: October 30, 2019

Are High in Protein Claims Being Abused These Days?

by Matt Weik

It shouldn’t come as a surprise that the marketing of products these days is starting to get a little out of hand. Brands are making some pretty outlandish call-outs on labels and marketing materials and causing the naïve to be suckered into thinking that products with added protein are high in protein like the label claims. But not so fast. For many products, sure, they have added protein in them, but it’s a glorified unhealthy product. Many protein bars out there fit the bill. It’s simply a glorified candy bar.
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