Day: December 4, 2019

Are Edgy Supplement Product Names Damaging the Industry or Smart Marketing?

by Matt Weik

Over the past decade, we have seen some pretty edgy supplement product names. Do such supplement product names help sell the products? Absolutely. If it sounds like a steroid or prescription drug people tend to flock to it thinking they bucked the system and are getting a pharmaceutical grade or underground product without a doctor’s prescription. While this may seem great for the consumer, it could be damaging the industry as a whole. This piece will give my two cents on the topic from both sides of the equation.
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