Day: October 10, 2020

WHY DO SUPPLEMENT BRANDS FORGET ABOUT CUSTOMERS AFTER AGE 35?

by Matt Weik

The supplement industry is a booming market with steady growth each year. New supplements are being added to portfolios in hopes of stealing customers away from competition as well as increasing revenue by introducing something exciting that can help customers achieve their goals. Supplement brands tend to focus on the 18-35 demographic and the majority of that demographic is focused on men.
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