Day: October 20, 2020

CUSTOMER ENGAGEMENT: OUT OF SIGHT OUT OF MIND SUPPLEMENT BRANDS

by Matt Weik

Being in the supplement industry for more than a decade has exposed me to a lot of things involving business and how brands interact with their retailers, vendors, and customers. Some of the experiences were good. Some of them bad. Yet, there seems to be one thing that only a few brands are really capitalizing on these days and it’s what separates them from the rest. What is that one thing? It’s customer engagement. Reaching out and touching their customers and guiding them back to the brand time and time again.
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