by Matt Weik
Do you think it’s a good idea to sell your products everywhere? Maybe? Maybe not? Here’s the thing about business… it’s always changing and what works for most may not work for you. Most people will tell you to go get your product into a distributors hands and push it out to every retailer you can – c-store, specialty, food, drug, mass, etc. I’m actually going to tell you to NOT sell your products everywhere and go against the grain and the norm.