by Matt Weik
I’ve watched so many supplement brands copying each other, using the same marketing techniques, even the wording on their labels and website are similar. So, how can a supplement brand differentiate itself from the rest of the companies out there? It’s simple, put yourself in the shoes of your consumers. What are they doing? What are they engaging with? Where do they spend their time? If you were paying attention to them, this wouldn’t be an “ah-ha” moment.