IS DIGITAL FITNESS CAUSING MORE PEOPLE TO GET ACTIVE?
by Matt Weik
If you think back several years, digital fitness wasn’t even in the conversation when discussing exercise and fitness. Sure, you had some apps that provided people with workout programs, but nothing like what we are witnessing today. With the advent of digital fitness, it has become a breakthrough moment where more people are getting active who were initially put off by “working out” because they didn’t feel comfortable going to a commercial gym or didn’t have the financial means to pay for a monthly gym membership.