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YOUR IMPACT ON THE FITNESS COMMUNITY IS ULTIMATELY YOUR LEGACY

by Matt Weik

Who would have thought that in the span of a couple of years, we would be looking back on some of the biggest losses our industry and the fitness community has experienced? We’ve lost icons like Franco Columbu, Rich Piana, Luke Sandow, Matt Porter, George Peterson, John Meadows, and Dallas McCarver, to name a few (there are more and no disrespect to those not named). The amazing part that comes from such sadness is the legacy all of these individuals have left behind.
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BOB CICHERILLO – THE VOICE OF THE MR. OLYMPIA JUDGES?

by Christian Duque

Bob Cicherillo is one of the most recognizable figures in fitness. He was a pioneer of bodybuilding radio, is a professional bodybuilder, and promoter. He’s also been on television, from commercials to movies, and has served as Athletes Rob for many, many years. Perhaps his biggest claim to fame, however, has been as emcee of the Mr. Olympia.
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A DIFFERENT APPROACH ON HOW TO USE INFLUENCERS IN THE SUPPLEMENT INDUSTRY

by Matt Weik

If you scroll through your social media accounts, you will more than likely stumble across quite a few “influencers” who are out there pushing their discount code to “save you a ton of money” on your supplements. That may be great for the consumer, but how does this all affect a supplement company? Leveraging influencers and brand ambassadors can be extremely advantageous, but it can also cause quite a bit of concern. Let’s discuss a few things that should be thought about.
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HOW ACCURATE IS BMI AND DOES IT EVEN REALLY MATTER?

by Matt Weik

BMI or Body Mass Index is the standard tool for health assessment used in most healthcare facilities these days. While this “tool” is used by most doctors these days, a large percentage of doctors don’t even speak with their patients on how to improve their score, things they need to change in their lifestyle, how to exercise properly, or even what they should change with their diet.
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BRANDON CURRY – 2021 UNCROWNED MR. OLYMPIA

by Christian Duque

Bodybuilding is a sport about aesthetics and proportions. That’s what it started out as, that’s the main draw today, and that’s what it’s going to be all about 50 years from now. Competitors – at all levels – want to improve, they want to do what the judges tell them, so they can move up the rankings. Whether you’re a level 1 amateur, nationally-qualified, or vying for your pro card – it doesn’t matter. If you’re already a pro, if you’re placing Top 5 at pro shows, or if you’re the elite of the elite, battling it out with the other best people in the world, so that you can win the Olympia.
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IS THE KETO DIET THE RIGHT PLAN FOR ELITE ATHLETES?

by Matt Weik

The ketogenic diet is a hot topic in the realm of diets these days, especially for those looking to lose weight and drop body fat. As made popular by celebrities, those following a keto diet implement a low-carbohydrate, high-fat diet that goes against nearly every traditional nutrition requirement for athletes.
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NICK WALKER – BACKING UP THE HYPE!

by Christian Duque

Nick “The Mutant” Walker will be the People’s Champion; the vote itself will be just a formality. The fact is, it’s been a year since the much-hyped amateur earned professional status in a tent in Pittsburgh. I say that with the utmost respect to the North American Championships, but the reality is, the fact that contest even happened, was a godsend. In reality, whether it happened at the Sheraton, a tent, or in a parking lot, Nick Walker planned on getting on the stage, planned on earning his card, and planned on winning it all. And guess what, that’s exactly what happened.
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THE UGLY TRUTH ABOUT HOW THE PANDEMIC IS AFFECTING OUR KIDS

by Matt Weik

I’m not here to downplay the pandemic we are still experiencing, but rather than looking at the NOW, I want us to also look into the FUTURE. While the government and politicians are shutting things down, opening them back up (kinda), social distancing, wearing masks, getting the jab — what’s going on behind the scenes? What permanent damage are we doing to our kids? Correction, not “we” but rather the government.
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IS BODYBUILDING ANY MORE DANGEROUS THAN OTHER PROFESSIONAL SPORTS?

by Matt Weik

There are quite a few people out there who assume that bodybuilding, due to the anabolics and heavy lifting, would be more dangerous than other professional sports. In this article, I want us to think about a few different factors that would prove bodybuilding is not any more dangerous than other professional sports.
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SHAUN CLARIDA WILL RETAIN THE OLYMPIA 212 TITLE!

by Christian Duque

I’m very proud of Shaun Clarida. Last year, I was the only media personality that predicted the Giant Killer would win the 212 Olympia Showdown. Back then, everyone was getting more love; you had the front runner, The Lion of Lebanon, Kamal Elgarni, the defending champion, backed by powerhouse BPI Sports. You had George Petersen, Derek Lunsford, and a shortlist of other extremely dangerous bodybuilders, which also included veterans of the stage like Ashkanani, Henry, and others. The mere suggestion of Shaun Clarida, was simply not taken seriously. It wasn’t that Shaun wasn’t a hard worker or that he wasn’t respected by his peers. I think people respected the hell out of him, but they had put him in a box. For many people, Clarida could have been a champion if he were taller, if he weighed more, and/or if he competed at smaller contests with smaller guys.
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