PEPSI CAFÉ TO MIX SODA AND COFFEE: SMART OR ANOTHER ME-TOO PRODUCT?

by Matt Weik

In the past, I wrote an article about Coca-Cola with coffee in it (Coca-Cola Plus Coffee). Now, Pepsi seems to want to play in the same sandbox too. It was released that PepsiCo, in 2020, will release a Pepsi Café beverage that will have a rich coffee flavor along with the cola taste they are known for. Will the Pepsi Café drain people’s bank accounts or will it be a dud?
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CRUNCH FITNESS LAUNCHES APPLE WATCH INTEGRATION: NEW FITNESS TECH?

by Matt Weik

Ever since wearable technology has come to the market, it’s been changing the way many people view their health and fitness. This is everything from tracking your workouts, to tracking your nutrition, tracking your heart rate, counting your steps, telling you when you need to stand up and move, notifying you to drink water, and many other useful features. While there are many wearing tech pieces out there, in this article I’m focusing solely on the one that just made the news (again) – the Apple Watch and its integration with Crunch Fitness locations.
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JAKE WOOD BUYS THE MR. OLYMPIA

by Christian Duque

When news that the Mr. Olympia had been put up for sale and that Jake Wood of Wings of Strength purchased it, the news spread like wildfire. Over the course of just about five years, WOS has put Women’s Bodybuilding back on the map, with a consistent number of top notch events, partnering up with great promoters, and earning the left-for-dead division considerable fanfare.
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2020 IS GOING TO BE DO OR DIE FOR BIG RAMY

by Matt Weik

To say fans are a little disappointed with Big Ramy is an understatement. 2019 was the most epic fail of all his years competing. After not even placing top five at the 2018 Mr. Olympia competition, Big Ramy failed to make it to the stage at all in 2019. While many are excited to see him jump on a bodybuilding stage in 2020, few have their reservations on how long Big Ramy will continue to compete.
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BREAKING OLYMPIA: THE RUMORS ARE STARTING TO SPREAD ABOUT THIS FILM

by Matt Weik

When I first saw the hashtag by Phil Heath of #breakingolympia on his Instagram I was intrigued. Then I let my mind wander and it took me places that had me a little worried about the Olympia. What exactly is Breaking Olympia? As we have found out from others in the industry, such as Nick’s Strength & Power, this is indeed a film or documentary on Phil Health. Not much else has been mentioned. But here’s what we know and what we can piece together (or at least assume).
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NO ONE’S SHARPER (OR MORE IGNORED) THAN THE BLADE

by Christian Duque

9x Arnold Classic champion Dexter Jackson is poised to earn his 10th Arnold title in just under four weeks time in Columbus, OH. The 2008 Mr. Olympia winner trains methodically, giving 110% with each workout from the Mecca of Bodybuilding, Gold’s Gym, Venice Beach. Together with the legendary Charles Glass, Jackson is hunkered down, doing what he does best – training and getting ready to defy the odds.
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CRITICS BLAST SHAWN RAY FOR HIS INTERVIEW ON VALUETAINMENT – IS IT WARRANTED?

by Matt Weik

On the latest bodybuilding interview over on the Valuetainment YouTube channel, Patrick Bet-David sat down with Shawn Ray to discuss everything bodybuilding related. As usual, there were a few questions thrown at Shawn Ray that were meant to stir the pot a little bit, and Shawn did not back down from the questions or give the politically correct answer – which he never does. This caused quite the stir on social media and I’m not so sure the shade thrown at Shawn Ray was warranted.
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BRAD ROWE’S KETO AIN’T PALUMBO’S KETO!

by Christian Duque

You know you’re in the off-season when two bodybuilders are bickering over whose keto approach is superior to the other. In all fairness, IFBB Pro Brad Rowe isn’t so much bickering, he did take a dig at RxMuscle’s Dave Palumbo on Fouad Abiad’s Real Bodybuilding Podcast. Apparently, Brad favors more fat whereas Palumbo favors more protein, but he wasn’t looking to create any drama. Rowe from what I gather, believes that too much protein will kick someone out of ketosis, while Palumbo argues that so long as protein is utilized correctly. And that won’t kick someone one out of ketosis and will actually help physique-based athletes relative to muscle-building, muscle-retention, and overall success on stage.
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SUPPLEMENT SCIENCE NO LONGER A SELLING POINT?

by Matt Weik

I was recently reading an article that made me stop and actually think about the science behind supplements these days and the consumer buying habits. The article talked about how supplement science really isn’t a huge selling point these days as consumers expect there to be science and research surrounding the products they are purchasing. This raised two major questions for me. The first question is, “Are consumers naïve to think that all supplements will actually have research behind them?” and the second question, “Is supplement science no longer as big of a deal as it once was in the supplement manufacturer’s eyes?”
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FLEX LEWIS ACCEPTS 2020 MR. OLYMPIA SPECIAL INVITE

by Christian Duque

7x 212 Olympia Showdown Champion, James “Flex” Lewis accepted a special invitation to compete at the biggest contest in bodybuilding. Ever since his last win in 2018, everyone has been speculating if in fact The Welsh Dragon would reemerge in the open category, giving his all to win a Sandow. For years, writers and fans would compare Lewis to 7x Mr. Olympia Phil Heath.
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WILL SUPPLEMENT BRANDS CONTINUE TO COLLABORATE WITH INFLUENCERS?

by Matt Weik

To say that influencers aren’t powerful these days is a massive oversight. Influencers have been helping brands grow for years and it’s no different when it comes to supplement brands. Look at the Kardashians. You mean to tell me they aren’t helping sales when they post about a product or promote something? Think the influence Kylie Jenner has helped build her Kylie Cosmetics line? Of course, it did! She can also thank her parents and celebrity status for making her a billionaire at the age of 21 – not too shabby, right?
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DOES BLESSING AWODIBU HAVE A PRAYER AT WINNING ARNOLD AUSTRALIA?

by Matt Weik

If you’ve never heard of Blessing Awodibu, where have you been? This man could hands down be the funniest dude in bodybuilding. His antics, social media skits, and posts should have you laughing so hard, your sides hurt. They call him “The Boogieman” and while his appearance could be intimidating, there’s not a mean bone in this man’s body.
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THE VITAMIN SHOPPE OPENS UP LOCATIONS INSIDE LA FITNESS GYMS

by Matt Weik

I recently heard the news that The Vitamin Shoppe and LA Fitness have joined forces and that to kick off their new partnership, Vitamin Shoppe has moved inside a total of nine LA Fitness locations throughout New Jersey, New York, and Florida. This is an extremely interesting move by both parties and one that I think we should take a look at as I feel there’s a huge opportunity for other businesses to copy this very model (if they haven’t already).
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BREAKING THE OLYMPIA – PHIL HEATH’S NETFLIX SERIES

by Christian Duque

A new Netflix series, titled “Breaking The Olympia,” is said to be in the works, featuring 7x Mr. Olympia Phil “The Gift” Heath. I just checked out an interesting interview clip between the legend and Muscular Development’s Giles “Tiger” Thomas. In the interview, Phil insists he doesn’t want to cry over the past, but it’s clear he holds some disdain for Generation Iron and their portrayal of him in the major motion picture. Heath, who had historic battles during his tenure as the world’s greatest bodybuilder, was nearly edged out in 2016 and eventually toppled in 2018 by Shawn “Flexatron” Rhoden. Despite being injured and off, Phil gave it all he had in 2018, but it would not be enough to stop the Flexatron Train from crashing through Phil’s beleaguered opposition. The 7x champ really battled, though his efforts, in the face of Rhoden’s onslaught, proved hopeless.
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