WHAT IF NICK WALKER WINS THE ARNOLD?

by Christian Duque

Bodybuilding fans are starting to lose their minds, as the 2021 Arnold Classic is just days away. Iron Magazine readers have also made themselves heard. They want to see if we cover the possibility of a Walker victory at the second most important bodybuilding contest on the circuit. This year’s event is notably different, for a variety of reasons, but different isn’t always bad. Although the event is usually held in Spring, the fact the event is now in September and just a rock’s throw from the Olympia, makes the impact on the sport that much greater.
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LINKEDIN: THE FITNESS PROFESSIONALS SECRET PLATFORM FOR GROWTH?

by Matt Weik

Do you own a fitness business? What are you doing to network and build your business and awareness? Anything? Do you utilize social media? While platforms like Facebook, Instagram, and Pinterest are flooded with fitness professionals, there is one platform that is underutilized, in my opinion but seems to be gaining some momentum. That platform is… LinkedIn.
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EYE YOGA: THIS IS A REAL THING?

by Matt Weik

I’ve heard of a ton of odd exercise routines and trends, but eye yoga one may rank up there beside goat yoga. I’m not here to discount the potential benefits that eye yoga may produce, nor throw shade at yoga in general. I know plenty of people who swear by yoga and do it multiple times a week – such as hot yoga.
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WHY IS THE NATTY BRO MOVEMENT STILL GOING STRONG?

by Matt Weik

I want to cut right to the chase… this natty movement needs to stop. It’s played out. It’s getting old. And I’m sick of the deception being pushed. I know it, you know it, so let’s just be open about things. If you’re not natty, who cares? Most people (ok, literally almost everyone) in the NPC/IFBB are unnatural.
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WILL HADI CHOOPAN REALLY SUE RX MUSCLE?

by Christian Duque

When the news that The Persian Wolf, Hadi Choopan, was adamant about taking RXMuscle to court over comments made regarding his physique, it sent shockwaves throughout the sport of bodybuilding. On the one hand, I understand his frustrations. Here’s a guy who’s had to battle the odds his whole career. He’s from a country that America holds in the same regards (or lack thereof) as North Korea.
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IAIN VALLIERE’S WIFE AND IFBB FIGURE PRO BUSTED FOR STEROIDS?

by Matt Weik

Here we go again. Golf clap for the authorities. Good job GI Joe, you saved a menace from roaming the streets, being a harm to everyone in her path. The way the media ran with this story, you’d think she was some drug lord or serial killer. Listen, if I’ve said it once, I’ll say it a million more times… bodybuilding has a target on its back. In this case, it’s Melissa Valliere (some of you may know her as Iain Valliere’s wife or Chris Bumstead’s sister). Melissa is also an IFBB Figure Pro.
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WHAT MORE CAN BE DONE TO PROTECT THE HEALTH OF AMERICANS?

by Matt Weik

My mind doesn’t shut off, and as a writer, I am constantly finding myself taking notes on topics that I want to write about that can help protect the health of Americans. However, I feel as if much of the valuable information out there is falling on deaf ears. Why is that, and what more can actually be done, if anything?
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MEL CHANCEY – GOD FIRST, BIG MOVES!

by Christian Duque

You talk about faith, you think of Mel. You talk about loyalty, you think about Mel. You talk about bodybuilding, motivation, helping others, and leading by example, you think of Mel. Mel Chancey has lived the life of ten men, he’s looked death in the face and laughed, but he’s also humbled himself before his Maker and was able to totally change his life. He went from being someone you’d never want to run into in a dark alley, to the guy you’d want to have your back. He’s been a great friend to me and he’s helped friends of mine, directly, in situations where had he not intervened, things could have gone south in a very real way.
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RISKS OF BODYBUILDING: ARE YOU WILLING TO JEOPARDIZE YOUR FUTURE?

by Matt Weik

This article is not to put down bodybuilders or say in any way, shape, or form that what they are doing is wrong or reckless. The premise of this article is to have an open dialogue regarding the risks of bodybuilding and the long-term effects that could negatively impact their and your quality of life down the road.
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FORGING CUSTOMER RELATIONSHIPS SHOULD BE A BRAND’S PRIORITY

by Matt Weik

These days, I see a common theme, and it revolves around supplement brands throwing money into Google ads, Instagram ads, and Facebook ads. While running these ads can absolutely help build sales and attention for a brand, for many, all they see happening on a monthly basis is money being set on fire without any return on their investment (ROI). If you’ve seen or experienced this, you’re not alone, it happens to more brands than you’d think. Now, if instead of throwing their money away, they leveraged customer relationships and built a community, they wouldn’t need to spend nearly as much on marketing.
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