Category: Articles

YOUTUBE CELEBS, NICK STRENGTH AND POWER VS LUIMARCO

by Christian Duque

It seems that two of the biggest fitness industry social media stars are on the verge of all out war. Luimarco was the trendsetter. He created a following through the trolling of pro bodybuilders, developing his own lingo, and strengthening ties to a viewership that all but idolized him. Many of the early fans were folks who, initially, loved being on the MISC at Bodybuilding.com, but needed something more. The first super successful channel to create a subculture for fitness-minded youths, were The HodgeTwins.
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JOSEPH BAENA – WILL – WRITE HIS OWN TICKET

by Christian Duque

Joseph Baena is Arnold Schwarzenegger’s son and he has been all over social media with a recent photo of the young bodybuilder emerging from a cryotherapy session going viral. Ever since he was featured on a Terminator 2 remake, he’s been making waves in Hollywood. Although the remake was only a short, it created a lot of interest in the young actor, especially (now) having finished his university studies, and more than likely looking to make some key career decisions.
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MASKS FOR EXERCISE: WILL YOU WEAR A REEBOK FITNESS MASK?

by Matt Weik

If you’re like me, I’m not one of the American citizens sitting back ok with our rights and freedoms being stripped from us. Governors have decided upon their own power what they deem “essential” and “non-essential” businesses as the economy slowly opens back up. One of the biggest concerns according to politicians is the reopening up gyms and fitness centers. Maybe Reebok has solved this problem with the Reebok Fitness Mask? No, I’m not joking. You can’t even make something like this up.
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LEE PRIEST CAN DISH IT, BUT HE SURE CAN’T TAKE IT

by Christian Duque

So that didn’t last long…, I followed Lee on Instagram and after just a few articles here on Iron Magazine, in response to his shenanigans on RX Muscle and social media, he blocked me. You’d think anyone who was as public and as outspoken as he is, would like journalists writing articles about his antics. I mean, there’s no such thing as bad publicity, right? And if that publicity is discussing you, what you’re doing, and taking the time to break it down and weigh in, that should be exactly what you want, right?
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KAI GREENE NEEDS TO PUT UP OR SHUT UP REGARDING THE OLYMPIA

by Matt Weik

I’m so sick of hearing about Kai Greene and Kai Greene’s name come up in our industry anymore. I respect the man for what he’s accomplished both on and off the stage, but enough is enough. Either get back on the Olympia stage or shut up.
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WILL IMMUNITY BOOSTING-SUPPLEMENTS CONTINUE TO BOOM POST-PANDEMIC?

by Matt Weik

With everything going on in the world today, immunity-boosting supplements have been the new craze. And for good reason as everyone is trying to stay healthy. Brands who have never cared about immunity, vitamins, minerals, etc. are now launching their very own line of immunity supplements. But once we are out of this “pandemic” we are under, will the sales continue to boom, or will we find things going back to normal where people couldn’t care less about their immunity and whether or not they are able to fight off illnesses and viruses?
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POWERBUILDING AND THOSE WHO CAN CLAIM IT!

by Christian Duque

Labels can oftentimes be a little much. Back in the day, you could walk into a record store and look in three or four different sections for a tape or disc, before finally finding it. There wasn’t just a Rock section. There was Alternative, there was Metal, there was Punk, there was Industrial, there were endless genres that the album could be under.
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THE DEATH OF GYMS? OVER 50% OF GYM MEMBERS WON’T RETURN

by Matt Weik

I received an email that I found extremely interesting. The email was from Nick Rizzo over at RunRepeat. They just published a Study that looked at nearly 11,000 gym members and how staying at home and this pandemic has changed their behaviors and lifestyles when it comes to health, fitness, and whether or not once gyms open back up if they will return.
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ATHLETICON HAS BEEN POSTPONED AND MOVED BACK TO OCTOBER 2021

by Matt Weik

For those of you who were excited for Athleticon this year, you’re going to need to wait another year. In a move many of us are not surprised with, Dwayne Johnson and Dany Garcia pushed back the inaugural live event to October 2021. With everything going on, I feel it’s the best thing to do and agree with their decision to push back the event until the following year.
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ESPORTS AND VIDEO GAMES WILL PAVE THE WAY FOR NEW SUPPLEMENT INNOVATION

by Matt Weik

Remember when your mom used to tell you to stop playing all those video games and that it’ll rot your brain? Or how about you’re a “geek” if all you do is play video games all day? Well, esports and video games are booming with no end in sight and I believe they are going to pave the way for new supplement innovation. Not only that, but esports and video games are making kids and the younger generation a lot of money. So much so that Ninja is playing video games full-time and making millions of dollars. Now, tell me again how bad video games are when the cash register keeps ringing?
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ARE CBD DRINKS AND BEVERAGES GOING TO BE THE NEXT BIG MOVEMENT?

by Matt Weik

In case you have been living under a rock lately and haven’t seen the huge CBD push, I highly suggest you go hit up the Google search and get yourself up to speed. CBD has been taking many industries by storm and it’s even made its way into the supplement industry with some CBD drinks and inclusion in many other supplements.
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THE OLYMPIA RETURNS TO THE LAS VEGAS STRIP!

by Christian Duque

Don’t you just love truth in advertising? When Chief Olympia Officer Dan Solomon said to expect a major announcement, today, Monday 11th, he delivered!!
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SUPPLEMENT BRANDS… STOP ANNOUNCING YOUR NEXT MOVE MONTHS IN ADVANCE

by Matt Weik

I try to stay on top of the supplement industry and see what supplement brands are doing what and the new products they are releasing. That being said, I recently saw a brand announce they are coming out with a really cool product (I’m not going to name names) but mentioned they will be releasing it nine months from now. Wait… what? I kid you not.
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WITH HOME GYM EQUIPMENT SALES UP, WILL GYMS SUFFER MORE?

by Matt Weik

Over the last few weeks, we have witnessed some sad news in the fitness community where gyms have been announcing closures (for good). One such gym chain that seems to be taking the pandemic the worst is Gold’s Gym who has come out and said they will be closing more than 30 locations due to the President and Governors saying gyms must close during these times. Yet, one area that has exploded over the last month is home gym equipment.
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