Why Does Bodybuilding Seem Bigger, Abroad

by Christian Duque
There’s a very interesting cultural phenomenon taking place before our very eyes. Truthfully, the phenomenon has been happening for, perhaps, the last fifteen years, internationally. As Americans, we’re very much wired to the worldwide web, particularly social media. We’ve all but given up on print media, with entire magazines disappearing. Let’s take a moment to fully digest that last sentence. I’m not talking just any magazine, but rather giants in the world of press publications. Poof! Gone! Just like that. Americans aren’t buying magazines, newspapers, anything print. If they want it badly enough, they’ll go (pretty much) loiter at a Barnes and Noble, read the publication while at the store, and then leave.