RETAIL IS QUICKLY DYING – WHAT CAN SUPPLEMENT BRANDS DO TO HELP?
by Matt Weik
For years now, brick-and-mortar retailers have been getting hit from all angles. Not only are they fighting with the big box locations that purchase in such high volume that it makes it next to impossible to compete on price, but now (more than ever), consumers are going directly to a brand’s website to make their purchases. What can supplement brands do to help their retail partners?