by Matt Weik

When it comes to coffee topics, you know I’m all about that life. Add in the fact that we are taking Coke Zero Sugar and combining it with COFFEE, and you now have my undivided attention. But here’s the interesting part of this whole topic… I wrote about this Coca-Cola with Coffee back in 2018. No joke. Check it out for yourself (article). I was so excited when I heard the project was being worked on and rolled out to various countries, but I mentioned it might never get to the US as the Pepsi version of this product failed miserably.

by Christian Duque

So here’s the deal. We’d all like to strive to be better people and be a part of a better industry; we’d all like to say that feuds and pettiness bring us down and don’t do bodybuilding any favors. We’d like to say that the scientific innovations of cold pressed whey protein, the splitting of amino acid chains, and glowing product testimonials keep us at the edge of our seats. We’d like to say that the #1 attraction is condition and mass, and that nothing gets our blood pumping more, than to hear judges calling out mandatory poses!! That’s groundbreaking. It’s earth-shattering, isn’t it?

by Matt Weik

These days, everyone is taking a shot at Peloton and trying to climb up the mountain to knock off the king of the hill. Peloton has upped the ante as well, being that they just purchased fitness equipment manufacturer Precor as well for a staggering $420 million. That said, there seems to have been a lot of confusion surrounding a bike that was launched on Amazon, touting itself as the “Prime Bike.” As one would assume from the name alone, many thought the Prime Bike was an actual Amazon product when in actuality, it had nothing to do with Amazon at all – or did it?

by Christian Duque

Personal training is a highly sought after service by gymgoers, competitive athletes, and folks looking to improve their quality of life. Some gyms will open their doors to trainers, charging a percentage of their earnings or a flat fee, similar to what a barber or hairstylist pays. If you want to work in said facility you have to pay.

by Christian Duque

The supplement industry marches to the beat of supply and demand. If you were pressed for time and had to sum it all up, that’d be as accurate as it gets. Companies want to support the sport, they want to give athletes opportunities, and they want fans to be happy, but ultimately they need to make money. Some want to be innovative, others want to focus on mantras and lifestyles, but if they’re not making money, they’re not sticking around. When it comes to the market, there’s usually something for everyone, but certain demographics command more catering by companies looking to have cutting edge lines.

by Matt Weik

Are you skinny? Are you overweight? Are you super muscular? Are you incredibly weak? In the gym, your size and weight doesn’t matter. You could be the biggest and strongest person in the gym or the smallest and most frail individual an no one will think twice about it. For some reason, there is a misconception that those in the gym judge others. This couldn’t be any further from the truth. Everyone in the gym is rooting for you. Let’s explain.

by Christian Duque

Perception seems to be so big with people. For example, let’s do what we do best – talk bodybuilding! In the fitness industry there are people who look at the sport in a variety of different ways. The purists see it as being a competition based on numerous factors that work towards building the perfect physique. This purview runs the gamut when it comes to performance enhancing drugs and therapies, as well as eating patterns and training methodologies.

by Matt Weik

With some gyms still temporarily closed and many potentially closed for good, personal trainers are scrambling around trying to figure out how to make some money to make ends meet. Here are the facts, the government isn’t going to bail you out and put food on your table, and clients aren’t going to magically just show up on your doorstep wanting to train with you.

by Matt Weik

2020 has done quite a bit of damage to businesses. So much so that many of them will never open their doors ever again. With the stay-at-home orders, gyms across the country have shut things down, and their owners are left at home staring at the wall, wondering when they can open back up and make some income.

by Matt Weik

2020 caused many brands to teeter the brink of closing their doors for good – and many, unfortunately, did. With the shutdowns that took place, many businesses simply didn’t have the capital to maintain their overhead and expenses while they were forced to be closed due to the pandemic. With that being said, many supplement brands were luckily deemed “essential” and could continue running their businesses to provide products to their retail partners. But if there is one thing that 2020 should have made brands do, it was to evaluate their products more closely.