PEPSI CAFÉ TO MIX SODA AND COFFEE: SMART OR ANOTHER ME-TOO PRODUCT?
by Matt Weik
In the past, I wrote an article about Coca-Cola with coffee in it (Coca-Cola Plus Coffee). Now, Pepsi seems to want to play in the same sandbox too. It was released that PepsiCo, in 2020, will release a Pepsi Café beverage that will have a rich coffee flavor along with the cola taste they are known for. Will the Pepsi Café drain people’s bank accounts or will it be a dud?