October 4, 2021

by Christian Duque

When Arnold Schwarzenegger awards 8x Mr. Olympia Ronnie Coleman the Lifetime Achievement award at the contest bearing his name, it’s enough to give any bodybuilding fan goosebumps. We often talk about growing the sport of bodybuilding, what it takes to make the sport a household name, and what being a good ambassador is all about. To a certain extent, a lot of that is, simply, lip service. There’s really no litmus test to verify what grows the sport and what doesn’t, but ultimately whenever the fans are happy, that’s usually a great sign. Happy fans tend to share the sport on their platforms and that’s where I’d say the sport really reaches more people.