by Anders JP Eskilsson

It seems to me that when people of today finally buy gym memberships they often do it for the wrong reasons. It strikes me at times that new members are there for the purpose of either filling out their Instagram accounts or because they forced themselves to go there without intending to put any effort into their training. But hey!, they are actually there, and that can ease the anxiety over being totally out of shape (in a small way at least).

by Matt Weik

I don’t want to just praise the Apple Watch here but let’s face it, it’s the “new thing” to hit the market in terms of wearable devices these days. With the new craze surrounding the Apple Watch and it’s features, I must admit, if Apple wanted to send me a watch to test and evaluate, I’d accept the offer. The technology is amazing and seems extremely useful for business purposes when it comes to checking who’s calling, texts, emails, etc. But when it comes to the fitness side of the watch, that’s where I want to get down to business and find out how it really performs. The Apple Watch is swinging for the fences, but exactly how far is the ball traveling?

by Josh Hodnick

Dedicated bodybuilders pay extra attention to dietary and training details, which sets them apart from the average gym goer. This may include taking extra time to stretch and warm up before training, planning and preparing meals in advance, and logging all foods and supplements consumed. Many of even the most dedicated bodybuilders overlook elements in their diet that don’t provide protein, carbs, and fats.

by Josh Hodnick

Experience has shown me that a large number of people that begin a new workout and diet program, do so with unrealistic expectations. With two-thirds of the American population being overweight, and one-third being obese, countless weight-loss programs are being marketed to cash in on the obesity epidemic. Most diet and exercise programs being promoted in commercials or online are usually designed around a particular time frame, such as 30 days, 60 days, or whatever.

by Matt Weik

It’s official. We, Americans, have now deemed being fat as “ok” in our society. In fact, when compared to previous years, more people are saying they don’t need to lose weight—they’re in denial because of what we have created here in the states. This article might ruffle some feathers, and that’s ok. Being a leader in the industry doesn’t mean everyone is going to agree with you or like what you say, even when the facts are 100% accurate.

by Matt Weik

Could coconut oil be the next big site enhancement oil in the world of bodybuilding? Could the days of synthol be gone and now when guys aren’t using coconut oil in their diet or lathering over their body for smooth skin and healthy hair they’re injecting it into their muscles to increase the size? It appears so—at least for one bodybuilder in the UK. Unfortunately for him, it didn’t work as expected.

by Matt Weik

I’m sure a good majority of the people reading this article work at a company that requires them to be at a desk to complete their job. What happens when a meeting goes way longer than you expected or you’re under a lot of pressure to finish a project and you don’t have time to hit lunch? You simply don’t eat, right? That’s a terrible idea. Not only will that zap your energy for the remainder of the day and slow down productivity, but it will also force you to eat more after work just to hit your daily macros. And we all know what happens when we are super hungry— we tend to overeat.

by Geoff Roberts

If It Fits Your Macros, or IIFYM, has been a hot topic over the last several years in the bodybuilding industry. For those of you who are not familiar with this diet, here is a simple explanation. IIFYM is a diet strategy in which the dieter sets certain macro-nutrient goals for him or herself, much like any other diet, but instead of using normal “clean” foods, the dieter can fill his or her macro requirements with any food they wish. In other words, as long as you hit your daily requirements for protein, carbohydrates, and fat, it does not matter if you get those macro-nutrients from hot dogs and cake, or chicken breast and spinach. I feel there are two major flaws with this diet which are rarely brought up.

by Matt Weik

In a world where money talks, the supplement industry is no different. People want to use products that work, and retailers want to buy products that will increase their sales. There is, however, a fine line that many supplement companies walk on in terms of growth strategies. One of which, is trying to move into mass market in hope of moving volume. Some will say it’s smart, others will say it’s a sure way to lose business. Let’s explain.

by Matt Weik

A scale. Most of us have them in our homes—whether we decide to use them or not, they sit there on the bathroom floor. What exactly we expect it to tell us is beyond me. Do we actually think that the numbers it shows means anything to us? The true answer is no, they shouldn’t—it’s just a number. So why do you have one when all it does is tell you lies?