SUPPLEMENT SCIENCE NO LONGER A SELLING POINT?

by Matt Weik
I was recently reading an article that made me stop and actually think about the science behind supplements these days and the consumer buying habits. The article talked about how supplement science really isn’t a huge selling point these days as consumers expect there to be science and research surrounding the products they are purchasing. This raised two major questions for me. The first question is, “Are consumers naïve to think that all supplements will actually have research behind them?” and the second question, “Is supplement science no longer as big of a deal as it once was in the supplement manufacturer’s eyes?”








