by Matt Weik

Look at just about anyone’s bio on Instagram these days who have a fitness or bodybuilding-related page and what do you see? “XYZ15 for 15% off of your LMNOP Supplements order.” Can we blame them for the ability to leverage their social media following to make some extra money or get free supplements? Heck no! But if you want to be a successful and resourceful brand ambassador, there are a few key things you need to possess.

by Matt Weik

While I’m generally not a fan of “outsiders” dipping their toes into the supplement market, VOSS is treading lightly by launching a few functional beverage-inspired products that I can see doing exceptionally well and won’t do much of anything to change or alter the current supplement and sports nutrition market.

by Christian Duque

With the announcement that the Arnold Classic had a hard date (9/25/2021) and would remain in Columbus, OH, fans couldn’t contain themselves from the excitement. This really is huge because unlike The Olympia, which will be held for its second year in Orlando, FL, The Arnold is happening in 2021 and it’s not leaving Columbus. If you guys recall – I mean how couldn’t you – the Arnold is where it all got started. Who can forget the poor Arnold amateur competitors going to bed in 2020, not knowing if they’d have a show to compete in, the next day. The expo was cancelled, lockdowns were starting, and within days from the event, the world as we knew it, simply stopped.

by Christian Duque

Some things just never change. We often hope that we grow beyond petty rivalries and at some point, old feuds get put to bed; however, sometimes, bad blood is such that no amount of time will fix the mistakes of the past. The sport of bodybuilding is no different. There’s guys who haven’t spoken to each other for decades and it’s unlikely they ever will. I will say that when it comes to physique-based sports, the source of most spats, can be boiled down to success. As with any other scene, you have those who earned titles and accolades and others who simply didn’t. The have-nots are many and the vast majority blame others for their shortcomings. It’s the coach’s fault, the sponsors didn’t back them enough, or the real common culprit – it’s politics.

by Matt Weik

If you consider yourself a fitness fanatic, do you ever wonder what other people’s story looks like? What I mean is the person working out next to you. Or the person you always see at the gym. What’s their backstory? Why do they work out, what results have they seen, and what goals have they accomplished? And more importantly, what obstacles have they needed to overcome?

by Christian Duque

It’s important that children and young adults eat nutritious breakfasts. After all, we want them to grow up to be strong and healthy. There’s a variety of great, easy to prepare, and inexpensive meal options you can prepare. Unfortunately, that’s not the topic of this article. Today, I’ll be discussing cereals that give children options like oatmeal cookies and cosmic brownies. You know, the essentials of good health. That’s right folks, because in a country devastated by obesity and adult onset diabetes, we can always use more sugar.

by Matt Weik

When it comes to 212 bodybuilding, there are some names that will forever go down in division history. You have names like Flex Lewis, who had a run of Olympia wins that I’m not sure will ever be broken. Then you have guys like Guy Cisternino who can grab a mic and get people rolling on the floor laughing. Then there’s Jose Raymond – “The Boston Mass.”

by Christian Duque

IFBB Pro Nick Walker may be young and may be a new pro, but don’t let either of those factors shape your opinion of him. In a very short amount of time, we’ve seen the North American champion show the world how to be a consummate professional. At first, like most stars, Nick saw himself involved in a major feud. Whenever someone is hot in the fitness industry, there are elements of the media that will look for various ways to create content on or around them; some call this groundbreaking journalism, but in reality, it’s nothing but smoke.

by Matt Weik

Shout out to all the parents out there who live a healthy lifestyle and try to teach their kids how to make smart, healthy choices when it comes to nutrition. I have a 6-year-old boy and twin 2-year-old boys, and to say they love protein couldn’t be any further from the truth. When speaking with other parents, it seems to be quite common that kids love carbs. Considering that over 40% of American adults are considered obese, the parents clearly like carbohydrates as much as their kids. Well, we both know you shouldn’t give your kids a diet made up of 100% carbs. So, what do you do? You try to find SOMETHING they will eat that has protein, right? That’s when I stumbled upon Snack House Puffs.

by Matt Weik

I may be one of the only people out there who actually like the Coke Energy drinks – specifically, the zero-sugar variety. I liked the standard zero-sugar coke flavor along with the cherry they launched. However, after speaking with others in the industry, they thought they were drinking dog piss.