by Matt Weik

I’m always on the lookout for interesting new topics to cover, and when I saw this headline, I thought to myself, “There is no f*ckin way this is legit.” Boy, was I wrong! While scrolling through a bunch of bodybuilding topics, I came across the headline, “Vegan Bodybuilder Swears by ‘Semen Smoothies’ to Keep COVID Away.” Look, I know these influencers will do just about anything to build their audience and make money, but this one might take the cake.

by Christian Duque

Legends know no eras. In an industry obsessed with glamour and glitz, where social media followers, likes, and clout can be purchased from any number of shady websites – bombarding users with unsolicited DM’s, it’s very easy for wannabes to get caught up in the lie. Never before have there been as many alleged superstars, as today. If we went strictly by IG numbers, it would seem the fitness industry has grown by leaps and bounds over the course of the last few years.

by Matt Weik

I recently watched a video interview where Lou Ferrigno was asked about the financial realm of the bodybuilding industry. Lou, of all people, knows a thing or two about money. Through his businesses, movie career, and time on television, he’s racked up a net worth (according to several sources) of around $12M. Was bodybuilding where he made his millions? Nope. Not even close. But he chimed in on exactly how much today’s bodybuilders should be making in his eyes.

by Matt Weik

Have you been wanting to get into the fitness industry but have no clue where to even begin? Or maybe supplements are your thing, and you love that industry? Regardless, using the excuse you don’t know where to start will only have you sitting there a year from now thinking the same thoughts and making the same excuses without any action. If you want to get in the game, start a side hustle TODAY!

by Christian Duque

It’s the first of March and there’s still well over 7 months until the 212 Olympia Showdown, once again held in Orlando, FL, but let me tell you, the net is lighting up with speculation as to who will prevail. Shaun Clarida achieved a massive upset in 2020, beating out favorites like defending champion Kamal Elgargni and favorite to win, George Peterson. Back in 2019, when Kamal won, he beat the then-favorite Derek Lunsford.

by Matt Weik

One of the greatest Women’s Physique competitors to ever step on stage, Shanique Grant, followed up her 2020 Olympia with a sudden retirement announcement. Some thought she was just salty for placing second after already winning two Olympia titles. Her explanation was that she wants to focus on her longevity (health), start a family in 2021, all while still keeping her femininity – these were taken directly from her Instagram post on January 2, 2021. Much respect to her for making such a tough decision when she still had many good years ahead of her in the sport.

by Christian Duque

Athleticon is the mega contest that was supposed to be the biggest thing since, well, the Mr. Olympia. Originally, it was set to be held in 2020, in Atlanta, GA. The plan was to offer a whole slew of events, much like the Arnold Classic, with bodybuilding being the main draw. I’m sure that wasn’t exactly how it was marketed, but of all the events presented at the Arnold, it’s safe to say bodybuilding is the crown jewel (same with Athleticon).

by Christian Duque

Social media is all about popular demand. If you ever look at what’s trending or what goes viral, there’s really no rhyme or reason to it. Marketing gurus are constantly trying to figure out the next big thing. Will it be a haircut, a clothing style, or lingo? Will the next big thing be geographic (east coast vs west coast, in the city or out in the sticks). Putting out cool content and staying on top, is quite a daunting task. That’s probably why the turnover in this line of work is so high.

by Matt Weik

It’s been quite some time since we’ve seen Shawn Rhoden step on stage and wow us with his crazy conditioning. I’m not here to debate his legal situation, we’ll let the courts handle that. But let’s play a little game and imagine what would happen if the lawsuit is dropped and Shawn was able to jump on the 2021 Olympia stage. What exactly would transpire, and how would his physique compare?

by Matt Weik

Here’s a brief lesson on why you should take risks when it makes sense and constantly watch trends and consumer wants and needs. About five years ago, I was given an opportunity to partner with another gentleman in the industry who was starting a gummy supplement line. I gave it some good thought, looked at the trends and demand, tried the products myself, but ultimately decided it wasn’t worth the risk as I didn’t fully believe the future would be gummy supplements. Boy, was I wrong!