President Trump Honors Phil Heath
by Christian Duque
We often talk about “growing the sport of bodybuilding.” It has become almost lip service because we don’t really know what that means. How can you grow something without having any metrics to really make the case? The answer is you really can’t. You look at a variety of factors and you hope that in the long run more adherents are coming to the gym, more people are taking an interest in physique-based sports, more people are buying tickets to expos and that sort of thing. The reality of the matter is that the sport grows but we really can’t put our finger on it because we don’t have any way of measuring how much it’s growing and at what kind of pace.