by Christian Duque Fans from all over the world are rallying together behind a simple, respectful, and hopefully effective petition, aimed squarely at asking Weider/AMI to please reconsider its decision banning 2018 Mr. Olmypia Shawn “Flexatron” Rhoden from the 2019… 

by Matt Weik

The egg is one of the best sources of protein available today. If you’ve followed my content, I’ve written about how amazing eggs are for those who are looking to improve their health and physique. With that being said, not everyone has the time to make eggs or quite frankly they can’t seem to get it right when they try. They either get too dry or end up too wet. The next best thing seems to be hard-boiling eggs to eat whenever or pack them conveniently in a bag to take with you to work. Yet, some people wind up with oddly shaped eggs, eggs that crack and pop through the shell, or even discoloration. If you want to take things a step further, some people simply don’t have the time to boil eggs with their busy schedule. That’s where Peckish eggs come into play.

by Matt Weik

We see trends come and go. However, athleisure seems to be steadily growing – for now at least. But, it raises the question as to have we become more lax as a society and more accepting of “casual wear?”

by Christian Duque

The big news in the fitness industry is 4x Men’s Physique Olympia champion Jeremy Buendia’s $1,000,000 lawsuit against defendants he alleges have defamed him, caused him to suffer measurable damages, and who he’d like to enjoin from further alleged behavior. The concept of using civil litigation to right wrongs on social media is an interesting one. Journalists enjoy any number of protections under the Constitution, but character assassination isn’t one of them.

by Christian Duque I have to say, many years ago, I never would’ve dreamt of having a normal conversation with any of the top bodybuilders of the day. I said hello to Ronnie once, hello to Jay once, and I… 

by Christian Duque

The big news in the fitness industry is 4x Men’s Physique Olympia champion Jeremy Buendia’s $1,000,000 lawsuit against defendants he alleges have defamed him, caused him to suffer measurable damages, and who he’d like to enjoin from further alleged behavior. The concept of using civil litigation to right wrongs on social media is an interesting one. Journalists enjoy any number of protections under the Constitution, but character assassination isn’t one of them.

by Matt Weik

Somewhere in America right now is a reporter salivating over a story they are about to drop on the world about an athlete or celebrity. Something so crazy that it could take them out of the spotlight and demonize them forever. It’s a fact. Look at mainstream media today. Everything is negative. All they try to do is find the negative that people are doing in the world and try to expose them. It’s for that very reason that athletes and celebrities need to be smarter. You can’t put yourself in compromising situations where a story will surface that could negatively affect your career and life.

by Christian Duque

What happens when you have stars, drama, and social media? Well, it doesn’t take a rocket scientist to know the answer to that! There’s the world of bodybuilding and then there’s the fitness industry – they are not interchangeable. In fact, many legitimate influencers, may not even know who the reigning Mr. Olympia is. You know how big contests like the Olympia and Arnold have massive expos? Well, those who are truly just concerned with the fitness industry, may never go to the contest – they’re too busy networking, people-watching, and checking themselves out at the expo.

by Matt Weik

Sponsored athletes and endorsements are commonplace in our fitness and supplement industry. They can help get your brand out in front of a target audience by using an athlete’s name, face, and celebrity status. While it might make sense to use that athlete as the face of your brand, you’re ultimately playing with fire and the life of your brand could be put in jeopardy.